This was the main objective of the recent pre-New Year countdown at the Araneta Center launched by Pizza Hut with beauty queens Venus Raj and Shamcey Supsup.
A day before the fireworks erupted in the metro to usher in 2012, Pizza Hut, together with partners Discovery Channel and the Department of Science and Technology (DOST) emphasized the need for Juan Time, the new and more productive concept of Filipino time that espouses punctuality. The campaign aims to synchronize all timepieces in the country’s more than 7,000 islands to Philippine Standard Time. DOST’s “Juan Time” (a word play on one time and Juan), shows that keeping to the Philippine Standard Time prevents the difficulties of having unsynchronized and confusing time.
Established decades ago, Philippine Standard Time is set by DOST’s Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA), the country’s official timekeeper since 1978.
“Juan Time” is an advocacy that is very much in line with Pizza Hut’s own “Hate Late” campaign that focuses on being on time, all the time. This is the reason why Pizza Hut deliveries are always on hot on the dot, reaching a near perfect 99.8% of on time deliveries. With this, Pizza Hut has helped reverse the previous negative connotation of Filipino Time and has upgraded this to “Juan Time” which is synonymous with punctuality and productivity.
Venus Raj says, “Pizza Hut is Philippine Standard Time or Juan Time. Dapat iisa lang ang reference natin ng oras para lagi tayong on time. If we all have the same time, there is a better chance for us to be punctual in our commitments.” Shamcey Supsup on the other hand enthuses, “Time is a resource that is very important but oftentimes overlooked. In order to reach our personal and professional goals in the coming year, we have to be more conscious of our time and to use it productively. One minute wasted is one minute gone forever.”
The “Juan Time” advocacy in Pizza Hut is not a one-day affair. On the contrary, this is targeted at being a continuing campaign among Filipino people to be always on time.
The pre-New Year countdown and synchronization of timepieces took the mold of a New Year’s party with simultaneous performances of chorales, marching bands, drum beaters and dancing delivery rider performances. The festivities started with the Magical Parade of Lights that circled the Araneta Center.
After this, Venus and Shamcey led the countdown to setting everyone’s watches in sync with Philippine Standard Time. This was followed by much fanfare, dancing and a spectacular fireworks display.
Pizza Hut is home to the country’s Pinaka-Pizza, serving awesome food with fast and friendly service. For more awesome dishes, check out Pizza Hut’s website at www.pizzahut.com.ph , dial 911-1111 for deliveries in Metro Manila or be a fan of Pizza Hut on Facebook.