BUM Equipment enters a new phase in design evolution unpredictable and evolving. That seems to be the new design philosophy of local clothing brand BUM Equipment. If last year, BUM offered clothes that solely highlighted the emo-punk trend, this time, the brand is once again uping the style ante by creating a new collection that plays up the stylish glam-punk trend.
According to Benny P. Reyes, senior merchandiser and designer for BUM Equipment, this move was driven by the increasing demand of a more mature market. Reyes says, “The emo-punk trend captured the teen market. Of course, some of these loyal followers have now grown up. But even then, they still want to patronize BUM. That’s why we are somehow broadening the design concept of the brand to capture that new market.”
Although BUM Equipment is entering a new phase, its trademark “rebel” look, which its loyal followers have grown to love, will still be there: splashy colors, tribal elements, and wild prints.
For its upcoming collections, including its Summer Collection 2012, BUM will bring in new elements like outlined and geometric shapes, paisleys, plaids, and stripes. It will also bring in biker jackets, stunning blouses, vests, tapered pants, cardigans, oversized shirts, Daisy-Dukes shorts, and studded pieces.
According to Shiena G. San Antonio, junior merchandiser and designer, BUM is embracing the trends from other parts of the world and incorporating them into its collections. “I think BUM is looking into following the trends happening around the world. We don’t want to get left behind. That’s why we’re creating pieces that might be a little different in the eyes of our loyal followers,” says San Antonio.
Part of BUM’s evolution is also the introduction of new silhouettes, cuts, and fabrics. Loyal BUM followers can expect pieces made of knits, twills, wovens, rayons, leathers, and other fabrics that are not normally utilized by other local brands. Reyes explains, “I guess people will be seeing more new offerings from BUM. Before, we focused more on tees. This time, we will introduce a lot more new pieces every season. That’s something that fashionistas, both young and old, can look forward to in the coming months.”
This summer, BUM offers their limited edition Tumbler for free by collecting five (5) stickers in one (1) card for every purchase worth of P 400. Promo starts March 1 until April 30, 2012.
BUM is available in leading department stores nationwide. For more information, visit www.bumequipment.com.ph or like them on Facebook at http://www.facebook.com/bumequip.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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