UNIQLO Opens Its First Store on Friday at the SM Mall of Asia
June 12, 2012
UNIQLO is finally opening on Friday, June 15, 2012 at the SM Mall of Asia. UNIQLO is a global apparel brand and number 1 clothing company in Japan offering wide array of simple, timeless and functional apparel for men, women, and kids. In support of the first store opening, in Manila its Chairman and CEO Tadashi Yanai is visiting FROM TOKYO TO MANILA on Wednesday, June 13. Yanai will meet with members of Philippines and Japanese media to share his economic vision for UNIQLO in the Philippines.
The opening of the first UNIQLO store in Manila, in the SM Mall of Asia, makes the Philippines the 12th country outside of Japan where it has presence, after opening stores in the US, UK, France, Russia, China, South Korea, Hong Kong and Taiwan. UNIQLO also operates stores in Southeast Asian countries like, Thailand, Malaysia, and Singapore.
With the vision to improve people’s lives through the power of clothing, UNIQLO is seen as an innovator in the apparel industry. In its product lines are highly functional clothes like AIRism, an undergarment that provides cool comfort to the wearer, Dry Pique Polo Shirt, a polo shirt that quickly dries body sweat, and UV Cut apparel, a clothes line with SPF protecting wearer from harmful sun rays.
UNIQLO promotes its “MADE FOR ALL” Philosophy, which captures the company’s vision of providing casual clothing that is made for all people regardless of age, gender, ethnicity, or any other ways that define an individual.
As UNIQLO opens its doors to the Filipinos on Friday, it marks the official day of the brand’s landing FROM TOKYO TO MANILA.
The UNIQLO store at the SM Mall of Asia is open from 10 a.m. to 10 p.m.
SM Mall of Asia: One of the World’s Largest Shopping Malls
UNIQLO is opening its first store in the Philippines in SM Mall of Asia, one of the largest shopping malls in the world, occupying a waterfront site on Manila Bay spanning 407,000 square meters. This massive shopping complex hosts a wide range of retail tenants, including a number of major fashion brands, and is a major draw for both tourists and local residents. The new UNIQLO Mall of Asia Store will be one of SM Mall of Asia’s largest tenants.
Asia offers enormous growth potential for UNIQLO and is a key regional focus of the brand’s global expansion strategy. UNIQLO started opening its first stores in Thailand in September 2011, following its successful expansion into Singapore and Malaysia, increasing its lineup in Southeast Asia to 15 retail locations. Now, as the brand continues to accelerate its regional expansion efforts, the UNIQLO Mall of Asia is set to offer the joy of truly great clothing to shoppers in the Philippines.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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