This statement represents the World Wide Fund for Nature Philippines’ (WWF-Philippines) vision to confront the present state of the environment by studying the mistakes of the past then focusing on building a greener future and keeping the Earth a living planet.
Humanity is currently using 50% more resources than the Earth can provide. We are living as if we have two planets at our disposal. What better way to secure a more sustainable future than to invite tomorrow’s stewards – the youth – to join WWF-Philippines’ conservation efforts?
This coming July 22, WWF-Philippines will hold the Reverse Run at the SM Mall of Asia to launch the Reverse the Bad Student Program, a year-long membership program developed for high school and college students who want to amplify their commitment to protect the environment.
As suggested by its name, WWF’s Reverse Run will entail race participants to run in reverse as a symbolic way of joining the organization’s mission to stop and eventually reverse the degradation of nature. Participants will backpedal through the course for 200 meters and will then run forward.
Everyone is invited to join in the Reverse Run. As an added treat, students who register for the run are automatically enlisted as members of the WWF Reverse the Bad Student Program.
There will be registration fee of PHP 500 for those running the 3-kilometer and 6-kilometer course, and PHP 600 will be asked for those taking the 12-kilometer route.
Organizers and sponsors of the race include Skechers, Blue Magnet, Chris Sports, Buzz Drivers, Tully’s Coffee, L Timestudio, Soleus, Immuvit, Gardenia, Potencee, BPI Foundation, Big Chill, Capri and Brandworx.
Interested participants can sign up at Chris Sports (SM Mall of Asia, SM Manila, Glorietta 3 branches) and Skechers (Trinoma, Market-Market, Festival Mall Alabang branches).
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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