You saw this same wall a few months before the June opening of UNIQLO, Japan’s No. 1 Fashion Brand, at the SM Mall of Asia. Now where is this new one located? Block off your calendars and go North one of these days to have an idea.
UNIQLO opened its first store in the Philippines last June 15 in SM Mall of Asia, one of the largest shopping malls in the world, occupying a waterfront site on Manila Bay spanning 407,000 square meters. This massive shopping complex hosts a wide range of retail tenants, including a number of major fashion brands, and is a major draw for both tourists and local residents. The new UNIQLO Mall of Asia Store will be one of SM Mall of Asia’s largest tenants.
Asia offers enormous growth potential for UNIQLO and is a key regional focus of the brand’s global expansion strategy. By January 2012, UNIQLO’s network of stores included 851 locations in Japan and 234 in other global markets, of which 214 are throughout the rest of Asia. UNIQLO started opening its first stores in Thailand in September 2011, following its successful expansion into Singapore and Malaysia, increasing its lineup in Southeast Asia to 11 retail locations. Now, as the brand continues to accelerate its regional expansion efforts, the UNIQLO Mall of Asia is set to offer the joy of truly great clothing to shoppers in the Philippines.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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