From Product User to Endorser: Fanny Serrano launches Novuhair Topical Scalp Lotion TVC
October 6, 2012
Makeup-artist-to-the-stars Fanny Serrano is launching a new TV commercial in a move to champion the hair fall solution that has helped him through one of the most difficult periods in his personal life.
Novuhair Topical Scalp Lotion, nature’s own answer to hair fall, is the only hair care product for Fanny that has lived up to its promises of remedying excessive hair loss.
His journey of discovery began with a series of disheartening revelations that his long cared-for mane had been falling off in increasing chunks, first as a handful on his pillow, and then finally as a tangled yarn that would clog his shower.
With a growing fan base and a loyal following among local showbiz personalities, the timing couldn’t have been worse for the beauty icon to begin losing hair. The situation prompted a desperate search for a solution, with Fanny in a recurring rendezvous with a wide variety of self-proclaimed hair loss-remedying products, from pricey ingestible supplements to organic topical ointments. None of them worked.
Anxiety grew with each failed attempt at keeping his hair from falling, until a day of utter desperation led him to get a wig. The insecurity, says Fanny, was unlike something he had ever experienced before. What, then, would become of his career? How was he to talk about hair—without any of his own? The beauty icon despaired.
But, thankfully, not for long.
Fateful was the day Fanny stumbled upon Novuhair Topical Scalp Lotion and regarded it with not so much as a dismissive glance—though one that found him purchasing it anyway, if only to prove it didn’t work. Lo, the time had come for him to be proven wrong: two weeks in, and Fanny’s own hair stylist began to notice changes in his scalp, along with the new growth of fine baby hairs.
Had Fanny found the answer to his agonizing search?
If the mane he now sports is any indication, then the verdict would be a resounding ‘yes.’ Eureka: this was one solution that truly worked.
Made only of natural ingredients such as panax ginseng, moring aoleifera, biotin, virgin coconut oil, and the essential oils of peppermint, lavender, rosemary, and lemongrass, Novuhair Topical Scalp Lotion works by increasing nutrition to hair follicles and improving blood circulation to the scalp, thereby spurring hair growth. The lotion comes in a 200mL bottle, and requires massaging an ample amount onto the scalp after shampooing. One may opt to rinse the lotion afterward, or leave it on as a styling agent.
Upon this worthwhile discovery, Fanny decided to look up and get in touch with the company behind Novuhair, Nutramedica. Before long—in two weeks, to be exact—the two parties decided to join hands and collaborate to spread the word on the one, true answer to hair loss. This begins Fanny’s advocacy on remedying hair loss.
And after a year-long campaign to share the news, the two are taking their campaign to a whole new level, with the release of Novuhair Topical Scalp Lotion’s newest TV commercial.
Viewers will now catch Fanny type away on his laptop as he explains the science behind Novuhair’s magic. The clip opens with the hair care expert being transparent with his audience: unless he believes in a product, he will not endorse it.
“Sa tindi ng ang bonding naming nito, itataya ko ang pangalan ko (With a bond underscored by confidence in [Novuhair], I’m willing to put my name on the line for it),” Fanny confidently shares, playfully ruffling his hair as he adds, “eto na kase ‘yon ano (because this is it)!”
This could only emphasize one thing: that Novuhair Topical Scalp Lotion, nature’s answer to hair loss, is one that actually works—enough so for beauty icon, hair care expert, and makeup-artist-to-the-stars Fanny Serrano to lay name and claim on.
Novuhair is available at all Mercury Drug, Watson’s, Rose Pharmacy, South Star, Manson, NCCC (Davao and Palawan), and Cory Quirino World of Wellness Stores nationwide, and online on www.regaloservice.com. Call 413-6570or 0922-883-0575 and visit www.novuhair.com for more details.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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