Last November 17, I had an opportunity to attend the grand opening of Cebu’s finest Dimsum Break at SM North Edsa-The Annex.
Dimsum Break located at the 3rd floor of SM North Edsa-The Annex
Since I was a kid, my dad like spending his spare time with us eating in a Chinese restaurant. I’ve been to a lot of dimsum joints around Metro Manila. When I heard that Dimsum Break is already their 1st branch outside Cebu, I’m glad that I joined with my fellow bloggers to witness the opening Cebu’s finest dimsum resto.
What is Dimsum Break?
Dimsum Break, the fastest growing brand of Harbour City Dimsum House Co., Inc. (HCDHCI) based in Cebu,.
They takes its concept from the family’s first venture in fast food business, the Ding How Dimsum House. It was established in 1969, the brand pioneered the concept of all-day dimsum dining in Cebu.
In 1996, Dimsum Break was launched in response to a challenge posed by a mall operator’s offer of serving the dining needs of mall’s late night clientele at the bowling area and movie cinemas. With an initial seating capacity of not more than 40 patrons, the small area made it difficult to apply the serving method of HCDHCI’s other brands at the time which involved dim sum carts.
A year after the launch, they expanded in Metropolitan Cebu. Branches opened in Gaisano Fiesta Mall in Tabunok in 1997, Mango Square Mall and GMC Arcade in 2002, Elizabeth Mall in 2003, Ayala Center Cebu and Colon Street in 2004 and Banilad Town Center in 2005. A new breed of Dimsum Break stores opened in Parkmall and Avila Building in General Maxilom Avenue in 2012, and Pacific Mall in Mandaue City in 2011.
Delicious Fried Dimsum
Dimsum Break’s specialty: The Original Steamed Fried Rice
Meals are served in a snap!
Coconut Cream and Mango Custard — devoured over this.
Here are the photos taken during the grand opening of Dimsum Break at SM North Edsa:
Order your favorite Dimsum Break’s meals on the go.
I love the interiors. Chinese-inspired decorations that customers will feel
With the owners and distinguish guests attended the said opening of Dimsum Break.
First Dimsum Break branch in Metro Manila
As Dimsum Break expand their branches, their first flagship store is located at SM City North Edsa-Annex.
What I like about Dimsum Break is I can order in their counter and personally get my favorite dimsum meal and go straight to pay my food.
“This is our first fast food chain in Luzon, but including Visayas region, it is already our 16th branch. We are optimistic that this number will continue to increase. Our confidence is based on the significant investment and development we have put in the past five years to support our growing branch network,” shares HCDHCI Marketing Manager Steven Kokseng,
“For working professionals who are always on-the-go, this is the best alternative because they get their dim sum in a dash. Our store features a self-service and interactive service setup where our customers lineup and personally reach for the freshly cooked food and beverage choices from the counter,” says Kokseng.
Their speciality: The Steamed Fried Rice. It is an original creation of the late Mr. Uytengsu. Perfect to mix with any Fried Dimsum meals.To top up your meal is their signature sauces that you will surely such as the sweet and sour sauce, chili sauce, and ginger sauce.“We prepare ourselves for the exciting future ahead as we envision Dimsum Break to be the fast food dim sum in the City,” says Kokseng.
Dimsum meals are affordable ranging from 65 pesos for Fried Dimsum and Steamed Dimsum meals, and 68 pesos for Rice Pots.
Try their desserts, I love their Coconut Cream and Mango Custard….perfect for my taste buds.
Visit Dimsum Break at the 3rd floor SM North Edsa The Annex. Check out their website, like their Facebook page and follow them on Twitter for updates and promos.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
Follow her on Twitter and Instagram.