Sulit.com.ph continues to dominate the online buy-and-sell category with latest campaign
May 15, 2013
An old guitar, a jacket now three sizes smaller, or an unused handbag may have been sitting at the bottom of your closet at home. What if someone is willing to pay for any of these items you have already forgotten about? This thought is what’s behind the latest campaign of Sulit.com.ph “Ang hindi na ginagamit, ibenta mo na!”.
A follow-up on last year’s buyer-targeted campaign ‘Ano hanap mo?’, the new campaign is part of Sulit.com.ph’s bid to maintain its leadership in online buy-and-sell.
“We hope that our latest campaign will resonate with many Filipinos who have a penchant for keeping things that are no longer being used. Instead of just taking up huge space in their house, these items can be sold to fetch earnings for the family,” said Sulit.com.ph managing director RJ David.
David was just 26 years old when he founded the company less than seven years ago in his bedroom, with only P2,400 as capital. Together with girlfriend (now wife) Arianne,, he built a free platform for posting classified ads on a wide range of categories, from clothing and accessories, to tools and gadgets, furniture and appliances, and many more.
From its humble beginnings, Sulit.com.ph has evolved into a corporation called Netrepreneur Connections Enterprises, Inc., which now has 90 employees reporting to a plush two-floor office space in Ortigas.
Moreover, it now takes pride in having 2 million registered users, 2 billion pageviews last year, and an average of 10 million daily pageviews and 700,000 daily unique visitors. Their mobile pageviews and visitors are also showing remarkable strength, receiving an average of 1.8 million daily pageviews and 112,000 daily unique visitors.
Featuring the special participation of bloggers, Sulit.com.ph looks to continue their partnership with World Vision. They haveinvited bloggers to bring a pre-loved item and sell it through their website. The total amount of sales will then be matched by Sulit.com.ph, and donated for World Vision’s humanitarian efforts.
“Our company motto has always been to “pay it forward” and I’m excited that we got the chance to partner with top bloggers for this fundraising project for World Vision,” explained David.
To learn more about what’s new at Sulit.com.ph, interested parties may follow their social media accounts: Facebook.com.ph/sulit.com.ph, and @sulit on Twitter and Instagram. Sulit.com.ph’s newest TVC, ‘Ang hindi na ginagamit, ibenta mo na!’ may be accessed on YouTube at http://www.youtube.com/watch?v=xmosdnqpaH0.