Google Philippines unleashed its year-ender Zeitgeist
December 18, 2013
Do you know that the most searched person this year is the Fast and the Furious actor, late Paul Walker?
Recently,Google Philippines unleashed its annual year-end Zeitgeist. It is a collection of the top search queries by Filipinos on google.com.ph.
Leading the said list is Hollywood actor Paul Walker, who was killed in a car crash last November 30. He is best known for his role as law enforcement official Brian O’Conner in the The Fast and the Furious franchise.
The overall searches list is also dominated by much-anticipated smartphones launched this year, controversial celebrities, and a beauty pageant that crowned yet another Filipina, among others.
The deaths of Glee actor Cory Monteith and former South African president Nelson Mandela also figured prominently in the lists.
This year’s news list shows that Pinoys remain avid followers of competitions. Miss Universe, FIBA Asia, UAAP Season 76, and Wimbledon all took spots alongside political events such as the mid-term elections in May, State of the Nation Address (SONA) in July, and the Priority Development Assistance Fund (PDAF) or pork barrel scam issue. Typhoon Yolanda (international name Haiyan), one of the strongest typhoons to make landfall, makes it to the list as netizens ramp up searches for news and updates.
In terms of food galore, juice recipes claimed the top spot in the most searched recipes list, followed by a string of desserts and meat recipes. International House of Pancakes (IHOP), which opened their first branch in the country early this year got the number one spot in the most searched restaurant list, overtaking other popular food choices equally brimming with customers such as J.CO Donuts and Vikings.
Other categories in this year’s local year-end Zeitgeist include local destinations, fashion brands, smartphones, apps, movies, music, TV shows, Korean personalities, dog breeds, and health and lifestyle.
Aside from topics in the Philippines, Google Zeitgeist tools also offer insight into which topics captured the world’s attention in 2013.
You can see the top search terms from over fifty countries appear on our Google Zeitgeist webpage.
“Zeitgeist is a tool in discovering the pulse of the people through searches made on Google. With the growing percentage of population going online, Zeitgeist becomes reflective of the issues and topics we’re interested in. This year’s lists speak a lot about our concern for national achievement and progress, while at the same time our curiosity in pop culture issues,” said Gail Tan, Google Philippines Country Communications Manager.
Below are the list of categories in Google Philippines’ 2013 Zeitgeist:
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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