Anya Resorts and Residences | Profitability in a wellness investment
January 9, 2014
As the health and wellness sector grows into a billion-dollar industry, there are more opportunities to invest in wellness-related products and services.
With a profitable venture would be to invest in a luxury resort that provides a world-class health and wellness experience to the local and foreign market. As Anya Resorts and Residences in Tagaytay offers investors this opportunity.
The said luxurious resort is located along Buena Vista Hills Road in Silang, Tagaytay, in a secluded recessed property that is verdant with trees, gardens, and grassy groves. As the first truly world-class integrated luxury resort, spa, and residential development in the country, it is now the premier leisure and wellness destination in Tagaytay.
“Anya” comes from the Sanskrit word that means “boundless”, which expresses how Anya Resorts and Residences provides comfort, relaxation, wellness, and peace—without limits. Anya is designed for luxury, brand loyalty, market prominence, and profitability. It is one of the savviest investments one can make.
Investors have the opportunity to invest in a unit or suite type within Anya’s resort. They have the choice of getting a Guest Room or Studio; One Bedroom Suite; or Two-Bedroom Suite. It’s better to choose a unit/suite type based on how frequent you expect to use it.
There are several advantages of investing in Anya. These include the following: high capital appreciation; liquidity; expert asset management; and the chance to provide a health and wellness vacation to family and friends.
Being a branded, full-service, managed development, Anya Resorts and Residences is expected to have a quick, high-value appreciation in relation to other types of real estate. It also promises greater cash returns in comparison to other properties.
Anya also keeps investors’ shares liquid so they get cash on an ongoing basis. This is possible thanks to Anya’s world-class facilities that assure a growing client base among wellness travelers. For investors, it’s like earning cash while they sleep.
Global experts are assigned the task of managing Anya’s assets. Through their efforts, the guesswork, anxiety, and stress are taken off investors’ hands. They can instead focus on their main businesses and wait for their investment to grow.
Through Anya, investors are also able to provide their families a gorgeous second home that comes with world-class resort and spa amenities. Few investments can boast of including health and wellness in its ROI.
Investors also become automatic co-owners of the property and members of Anya Elite, a program of exclusive luxury privileges that includes the right to use other luxury properties that Anya is partnered with.
Expert branding and marketing
It’s not enough to have a premier location or a top-notch development. This must be supported with a robust marketing strategy and effective branding. Anya’s management team has the experience in marketing international luxury hotels and restaurants and will market the property strategically combining a domestic, regional, and global reach.
The team has on hand large databases, extensive corporate and OTA relationships, as well as collaboration and partnerships with other luxury properties and brands—all of which factor into the wide reach and effectiveness of their marketing efforts.
In many ways, Anya’s facilities and its breath-taking design “market themselves”. The best designers in the luxury resort sector collaborated to create what Anya is today—these designers include firms such as Manny Samson and Associates who are famous for St. Regis, Four Seasons, and the Ritz Carlton.
Master planning and landscaping was undertaken by Eco Plan, one of the best landscape architects and landscapers in the world. Among Eco Plan’s laurels is Peninsula Papagayo in Costa Rica for Four Seasons. JYAA Architects designed Anya’s structures in cooperation with BLUE. JCL, the present managers of Manila’s Fairmont and Raffles, is also handling Anya.
They are all responsible for making Anya’s international standard interiors, viewing decks and terraces, private gardens, lawns, streams, restaurants and its world-class spa. Together, they designed Anya with meticulous attention to aesthetic detail, highly personalized service, as well as international food, beverage, spa,and fitness facilities.
The commitment of Anya’s management team is such that it set aside a pre-opening budget in excess of Php300 million just for 56 rooms. It’s bold statement that ensures high returns from opening day.
Anya is easily the Philippines first luxury wellness resort brand. While establishing its branding and reputation, Anya will align itself with three other leading domestic and international brands to create a dining, wellness, and luxury experience unlike anything else in the country.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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