Converse unveiled their newest branch at Ayala Fairview Terraces
May 12, 2014
Shoes are boring, wear sneakers!
Good news to all Chuck Taylor fans! Converse recently opened their newest stand-alone store at Ayala Terraces in Fairview, the newest commercial development of Ayala Group of Companies north of Metro Manila.
Just like in its other stores located in the key parts of the country, the Ayala Terraces branch offers the complete collection, along with Converse apparel and accessories within a visually-arresting retail environment.
“Aside from Ayala Terraces, we have also opened stand-alone stores at Robinsons Butuan, Robinsons Malolos in Bulacan, Gaisano Toril in Davao City and Robinsons Isabela,” says Kate Oliva, Marketing and Advertising Manager of Converse Philippines.
“More than ever, we have felt a strong demand to expand beyond the confines of Metro Manila.”
Customers who visit the stores have the first dibs when it comes to the latest design of Converse, whether it is Chuck Taylor All Star, CONS or Jack Purcell. There is also a collection offered exclusively in the stores. In addition, they can also participate in in-store events that allow them to express their creativity and individuality.
“Along with our stores, we have also strengthened our online presence through our dedicated website and official Facebook page,” says Kate. “They can use the site to browse through our products and locate the branch nearest to them.”
For this season, Converse indulges our need for color such as what can be found in the Chuck Taylor All Star Tie-Dye that comes in marbleized tie-die colors; the Chuck Taylor All Star Tri-Panel features three color panels in just one sneaker; and the Chuck Taylor All Star Platform Plus with its chic and comfortable elevated sole design and its bold colors such as Pink, Nightshade, and Palm green, among others.
For apparel, only the most eye-popping patterns and colors can serve. From tees to hoodies to collared shirts, from shorts to pants to jogging pants, Converse creates a color-centered fashion statement that is all about vitality and positivity.
“With our continued expansions, we hope to bring to more customers the authentic and distinctive Converse experience,” says Kate. “We want the entire archipelago to live out loud.”
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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