Have you been to Escolta? For the past several years, I visited the historic place whenever I have a chance to unwind and explore the beauty of Manila.
On July 5, relive the heritage of Escolta in an all-day arts, music and food fest. The Escolta Revival Movement, an umbrella group composed of property and business owners, public institutions, and organizations from the arts and heritage conservation sectors have joined forces for one vision.
They have united for a collective effort to rescue and revive Escolta, to make it the country’s premier central business and luxury district once again.
To raise awareness and help boost Manila’s local tourism, they will hold an event called #selfiEscolta: The Manila Street Heritage Festival. It will be held along Escolta Street on June 28, 2014 (Saturday), from 9:00 am to 10:00 pm.
#selfiEscolta features various simultaneous activities to showcase the best of Manila’s famed district.
These include special guided tours that will take attendees to all the heritage buildings in the district. There will also be an art and food market plus on-site entertainment, among others.
Confirmed performers include the likes of Gary Granada, Tres Marias (Cookie Chua, Bayang Barrios, Lolita Carbon), Plagpul, Persephone, Suelo, Estribo, Fiona, and more. Primarily, #selfiEscolta aims to create an online buzz about the district.
This is by encouraging participants to post pictures and videos to their respective social media accounts with the official hashtag: #selfiEscolta.
Using this modern form of marketing, the Escolta Revival Movement, hopes to promote heritage conservation and history appreciation. The initiative, which counts the Heritage Conservation Society-Youth among its members, aims to promote this among online communities and especially young people.
If you want to join, you contact event organizers, Romel Leal Santiago at +639159214334 or Clara Buenconsejo at +639175134961.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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