Habitat for Humanity Philippines collaborated with Minka for an advocacy
October 22, 2014
Recently, Habitat for Humanity Philippines collaborated with Minka Toothbrushes with its ongoing social advocacy campaign.
In case you didn’t know…Minka, a South American term meaning “collaborating together for a common purpose” is now starting to be the trendy byword amongst the health-conscious market with its advocacy of being known not just as an ordinary toothbrush, but spearheading a so-called “toothbrush movement”.
Minka Toothbrushes which are available at all Healthy Options stores nationwide. And for every sale of a Minka Toothbrush at Healthy Options, 10% of its sales will go towards ongoing projects by Habitat, particularly its water, sanitation and hygiene (WASH) program. The Minka Toothbrush packaging will also include Habitat’s logo, to further promote its advocacy and awareness to socially conscious customers.
Minka Toothbrushes are biodegradable bamboo toothbrushes, that are environmentally-friendly.
“At Habitat, we believe sanitation and health are improved when you provide a family with decent housing, tying hand-in-hand with Minka’s vision to raise worldwide awareness on sustainability and health,” said Charlie Ayco, CEO and Managing Director of Habitat.
Minka also plans to produce a biodegradable soap in line the WASH program and the Toothbrush Movement.
“Partnering with an organization which aims to improve livelihood across the world, strengthens both Minka’s and Habitat’s collaborated work towards a global, unified goal,” said Ayco.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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