Empowering Taiwan Excellence campaign in the Philippines
November 9, 2014
Have you ever been to Taiwan? Being a part Chinese, part Filipino, I’ve been an avid user of brands such as Acer, Asus, Transcend and MSI which I didn’t know that it was being made in Taiwan.
With the globalization which people have the choice to buy their stuff. And with the initiative of Taiwan, through its Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA) implemented a campaign to help out Filipino consumer recognize Taiwanese brands.
In case you didn’t know, Taiwan Excellence is a campaign that recognizes high-quality Taiwanese brands which guaranteed its quality and value.
The awarding process began with products undergo screening process which will proudly represent the unique and innovative culture of Taiwan.
The said campaign started in the 80’s when the part of the Ministry of Economic Affair’s (MOEA) 5 year plan. The objective of the initiative is to raise Taiwan’s international competitiveness by supporting its local brands.
Under the Image Enhancement Plan, the Taiwan Excellence Award campaign started in 1992. The recipient of the award was based on the R&D, design, quality, and marketing efforts. If these brands and products were selected, they can use the Taiwan Excellence Seal locally and internationally.
One of the great things about this campaign is that all Taiwan-based brands are eligible to be part of the campaign. Product categories includes consumer and business IT, fashion, arts and culture, sports, education, transportation, and others.
Among the selected products, the judges choose those who deserve the Silver and Gold Award recognition. They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award.
And for this year, the campaign was introduced to the country for the first time. It will benefit Filipino consumers who purchase products from Taiwan.
With the theme “Excellent Lifestyle”, it will showcase 56 excellent brands under Taiwan Excellence and let Pinoys recognize how these products enable them to enjoy an excellent lifestyle.
Some of the brands under the campaign includes Acer, Asus, BenQ, Draytek, HCG, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym, Transcend, and others.
Using innovative products help users simplify everyday tasks, whether for work or at home. Definitely, this campaign will allow Filipinos to enjoy their shopping experience and discover the best that Taiwan has to offer.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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