Philips shares haircare tips this summer season

This summer, everyone’s expected to flaunt their best hairdos while jumping from one vacation to another. But what happens to your hair when you get back from a long, fun-filled escapade under the sun?

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The season’s sweltering temperatures can instantly damage your hair. Too much exposure to harsh UV rays can breakdown the protective protein of hair strands, giving vacationers a tangled mess of problems.

So, what do these risks mean for hair care this season?

“The hair needs extra attention this time of the year. The weather conditions can be harsh for your hair, making styling and maintenance a bit trickier,” says RJ Buenaventura, Philips General Manager for Personal Health.

According to RJ, you need to have the right haircare partners to maintain your locks this season. He adds, “Everyone can still explore different styles if they use styling equipment optimized to care for the hair.”

Philips haircare products can definitely help anyone breeze through the summer season safely and stylishly. With these tools, you can still get creative while caring for your locks.

 

Goodbye frizz

Ever wonder why your hair is extra fizzy during the summer? Humidity makes hair prone to fizzing due to water molecules in the air causing the hair shaft to swell.

The Philips straightener is a great product that can solve this problem while adding a punch of style to your locks. With its innovative ionic conditioning feature, the hair follicles are smoothened and conditioned, giving way to silky locks without the frizz.

According to JC Gallegos, Philips Business Development Manager for Personal Care suggests using products that are safe for the hair.

The Philips curler can efficiently give you wavy hair using a unique indicator that prompts users once their hair is ready, preventing over treating and over exposure to heat.

Care is key

This season, JC also emphasizes the need to be extra careful with your hair. “In addition to the usual risk of hair damage due to styling, constant exposure to saltwater and chlorinated water from pools can make hair more vulnerable and brittle.

Before styling, dry hair with a gentle but efficient hair dryer.  The Philips Hairdryer has a special sensor that measures hair temperature and adjusts its temperature once the hair is dry. This helps preserve the moisture within the strands.

Additionally, this hair dryer has ceramic components that are gentler on the strands. It also protects hair from over-drying by drying strands from the inside.

“Summer fun may come and pass but the damage that its harsh conditions can bring may not go away as fast,” says JC.

RJ adds, “Sacrificing style for safety is also not necessary. It’s all about using the right haircare tools. With the right hair essentials, you can keep your hair safe while looking perfect before and after all those summer vacations.”

For more information about our products, visit www.philips.com.ph or check out our Facebook page at https://www.facebook.com/PhilipsPhilippines. You can also call our customer hotline at (632) 6679000 if you are within Metro Manila or 1-800-10-7445477 if you are outside Metro Manila.