Alex Gonzaga is the first Filipina endorser for Proactiv
October 31, 2015
Proactiv, the skin care product choice among Hollywood’s elite unveiled their first Filipina endorser, comedienne and actress Alex Gonzaga.
“The Proactiv 3-Step System has been an important part of my daily skin care routine for years! It is effective and easy to use. I am so thrilled to be the first Filipina face of Proactiv and tell everyone all about my experience using it,” Gonzaga shares. “Its mild formulation gently exfoliates my skin, removes excess oil and delivers powerful acne-fighting medicine.”
Staying long hours from doing tapings and shoots, Alex’s skin looks clear, and acne-free. Though she has a hectic schedule, she admitted that she used Proactiv’s simple and easy 3-Step System. “As my beauty regimen before going to sleep, I apply Proactiv’s Step 1 which is the Renewing Cleanser. You can feel it gently removing impurities in your skin with its exfoliating beads,” she explains.
In case you didn’t know, the Renewing Cleanser is an oil-free, soap-free medicated exfoliating cleanser that kills acne-causing bacteria with U.S. prescription-grade benzoyl peroxide. The ultra-fine micro-crystal benzoyl peroxide penetrates pores fast while being gentle on the skin.
“I follow it up with Step 2 which is the Revitalizing Toner,” Alex continues. Proactiv’s Revitalizing Toner is refreshing alcohol-free toner that refines and purifies pores. Its Glycolic acid exfoliates dead skin cells to help keep pores unplugged while its botanical-rich formula soothes and hydrates acne-prone skin.
“Step 3 is the Repairing Treatment. I just squeeze a pea-sized amount on my palm and spread it on my face,” she adds.
The Repairing Treatment is a feather-light, invisible medicated treatment that kills acne-causing bacteria preventing zits and acne.
Every time you buy a Proactiv kit comes with a free Refining Mask. This Refining Mask makes a great leave-on spot treatment at night for better complexion in the morning.
“We are proud to have Alex Gonzaga as the first Filipina face of Proactiv. She is beautiful, spontaneous and hip, making her a perfect fit for the brand,” says Proactiv Philippines General Manager, Mari del Rosario.
“With Alex heading our local campaign, we hope to reach out to more Filipinos and Filipinas and encourage them to take a step and fight acne today.”
Proactiv is available in 30-day kit (P 2,495.00) and 60-day kit (P 3,995.00) and is exclusively distributed at all Watsons nationwide.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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