True to their commitment of providing a wonderful experience for its customers, Globe Telecom is redefining the Philippine retail platform set to open its flagship ICONIC store, a world-class destination that is home to the latest in retail, entertainment, music, and everything about the Filipino digital lifestyle. The ICONIC store promises to deliver a more exceptional retail space experience that is more innovative, dynamic, and interactive from its predecessor, the highly-successful GEN3 concept store.
Designed by Tim Kobe of Eight Inc., the same designer of the Globe GEN3 stores as well as the acclaimed Apple store in New York, the ICONIC store will soon rise as one of the most renowned landmarks in the country located at the Bonifacio Global City Central Square in Taguig. One of its most ambitious elements of the ICONIC store is the glass bridge that will link two Globe stores from opposite sides of the BGC Central Square.
“The opening of our GEN3 stores in 2014 set the tone on how customer experience in telco has evolved from purely transactional to more dynamic and engaging. GEN3 has given our customers a new way of discovering their digital lifestyle with our topnotch service and innovative products and services. As we near the launch of the ICONIC store, we are thrilled to deliver a new world-class entertainment experience right at the heart of Bonifacio Global City that does not only bring up the ante in retail and entertainment, but also elevates the customer experience to a whole new level,” says Globe Retail Transformation and Stores Management Head Joe Caliro.
Launching in two phases, the first phase of the opening on June 2016 will unveil the entertainment piece that will house shows, concerts, and a variety of on-ground events and activities. It will feature massive LED screens and top-quality lights and sounds equipment for an outdoor entertainment experience at par with global standards. It will also boast a fully-functional Chroma key studio set-up that can be used by media partners, making the ICONIC store the first ever all-in-one retail and entertainment space in the world.
When Globe ICONIC opens, Filipinos will have a new and one-of-a-kind venue where they can take part in world-class productions such as plays, concerts, and musicals, among others.
Green Day’s American Idiot in PH
To officially launch and showcase the entertainment piece of the ICONIC store, Globe, together with 9Works Theatrical, will premiere the award winning Broadway musical Green Day’s American Idiot on June 22, 2016.
Green Day’s American Idiot is a sung-through stage adaptation of punk rock band Green Day’s 2004 rock opera album American Idiot. It features the story of three disaffected young men, representing the exhilarating journey of a new generation of young Americans in a post-9/11 world. The musical is also deemed relevant to today’s youth as they develop the habit of responsible use of social media.
The American Idiot musical received over 9 nominations from various award giving bodies including the Tony Awards, and won more than 5 prestigious awards including the “Best Musical Show Album” in the 53rd Grammy Awards.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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