Last Wednesday, September, 7, Wattpad, the global multiplatform entertainment company for original stories, through its digital advertising partner AdSpark has partnered with the country’s number one fast food chain, Jollibee.
They come up with heartwarming stories and to take Filipino culture and storytelling to a global audience. The partnership takes off from the successful and well-received Kwentong Jollibee digital campaign that was launched early this year and has since tugged at the heartstrings of many Filipinos.
I’ve heard about how Wattpad became popular with a lot of talented young Filipino writers. Some of the stories developed for Kwentong Jollibee on mobile are One Thing Remains by Ilyn Danganan, Memory Lane by Bianca Bernardino, and ByChance of Fate by Tina Lata. Each story targets different age groups of
Each story targets different age groups of interest, but it showcases the Filipino culture as being kind, hospitable and joyful. When I watched the video for Kahera, it reminds me of my grandmother.
One Thing Remains is the story of Carlo and Chesca, two inseparable siblings whose relationship is tested when Chesca becomes too occupied with her new life as a college student. Memory Lane is a story about Mariel and Marco, a couple who decide to separate on their 58thmonthsary. They accidentally meet again, and the nostalgia of their past relationship is too compelling to ignore. Chance of Fate tells the compelling story about a grandfather named Gilbert, who fears of returning to his favorite restaurant where he first met his first love, Lydia.
“Jollibee is proud to continue to be a part of Filipinos’ lives for generations. We offer not just great tasting food but joyful moments that bring families and friends closer. With a lot of stories that were inspired by the everyday scenes we are witnessing in our Jollibee stores, we found the perfect partner in Wattpad to help capture and share these moments via traditional storytelling.. Truly our customers will be able to relate and enjoy the three stories crafted by three of the most talented Wattpad writers,” said Jollibee Philipines Brand Communications and PR Director Arline Adeva.
To further capture the different kinds of bonding moments that Filipinos have shared inside Jollibee stores, Jollibee invited the Wattpad community to share their own Kwentong Jollibee in this modern and convenient platform. Each of the user-generated stories reflects Jollibee’s role in making memorable moments with their loved ones. Special Jollibee awards will be given to the nine chosen winners at the SMX Convention Center on September 18, 2016 as part of Wattpad’s much awaited annual writing contest –The Wattys.
Meanwhile, AdSpark, a wholly owned subsidiary of Globe Telecom specializing in mobile-first digital marketing solutions, is the official advertising partner for Wattpad in the Philippines.
Kudos to Jollibee, Wattpad and AdSpark for doing this great digital campaign that will surely touch the lives of every Filipinos.
If you want to read the three stories with your desktop or mobile device by downloading the Wattpad app on Google Play or Apple App Store or by visiting www.wattpad.com/user/Jollibee.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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