Music video community Musical.ly sealed partnership with Globe
October 3, 2016
Three months ago, I was glued over siblings Ranz and Niana‘s video and I just learned recently that they’re posting videos on Musical.ly.
In case you didn’t know, the said music video community seals its first telco partnership with the Philippines’ #1 mobile brand, Globe. Musical.ly is the world’s fastest growing online video community for creating, sharing and discovering 15-second videos.
With this collaboration, Musical.ly and Globe aim to give the best online experience to customers through easy access to a platform that allows creation of original content, and published by users themselves.
“We are delighted to have this partnership with Musical.ly because their platform combines 2 of the biggest things that Filipinos love – music and original video creation. There are countless trending videos online showcasing how talented Filipinos express themselves through original content and Musical.ly will be an enjoyable platform for that,” says Globe Chief Commercial Officer, Albert de Larrazabal.
Musical.ly US President, Alex Hofmann also said that, “This partnership with Globe sets a global trend for us at Musical.ly. With a partnership focusing on consumer content, Musical.ly is sure to be the future of creation and engagement. With Globe we hope to provide a more seamless access to more Filipinos so they can enjoy the app right on their favorite device.”
On the Musical.ly app, community members are called musers who are young, creative and enthusiastic individuals who love to express themselves through social media. They create the trend by creating viral materials that create traffic and trending topics on sites such as Instagram, Facebook, and Twitter.
The app allows users to shoot and upload their own material using Musical.ly’s online library of the best hits from a wide variety of music genres like hip-hop, as well as themes such as comedy and movie clips with each lasting for about 15 seconds.
With a following that continues to grow organically since its launch in August 2014, Musical.ly now has over 100 million users globally and create over 10 million new musicals every day! It is currently ranked #1 in the app chart in more than 19 countries including US, UK, and Germany. It is also consistently within the top 50 apps in the App Store and Google Playstore since 2015.
Globe customers can enjoy and try the Musical.ly app for FREE via Globe Switch as part of its exclusive hot deals. As a special launch treat, for a limited time only, Globe is giving the first 500,000 Globe Switch users free 7 days access to the app of their choice! Users can avail of the “Special Launch Day Treat” option under the OFFERS tab to choose their free app.
Globe Switch is free and available for download on Google Playstore. To learn more about Globe Prepaid and its latest offers, visit www.globe.com.ph/Prepaid. Globe Switch is also available for TM subscribers.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
Follow her on Twitter and Instagram.