Sun Life unveiled their three digital financial literacy initiatives
October 30, 2017
Boosting its efforts to make financial literacy accessible to Filipinos, Sun Life offers three free online resources to help many learn and plan for their future. Together, they provide a three-step push for individuals and families towards achieving their dreams: attend the Brighter Life Institute, begin their journey with the My Future Fund Calculator, and connect with the #SINAG online journalism contest.
“Nowadays, Filipinos are more empowered in taking charge of their finances. They are turning to online resources to help them understand financial concepts and manage their money. Given our expertise and experience, we want to be their go-to partner as they progress in their financial journey,” declared Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa.
Attend the Brighter Life Institute
Open for enrollment since 2014, the award-winning Brighter Life Institute or BLI is an organized learning program inspired by MOOCs (massive online open courses). For this year, BLI rolls out the Moving Up module – a set of lessons which aim to teach families basic financial planning practices and the value of honest conversations about money, even to one’s children.
The Moving Up module takes its cue from Sun Life’s ‘Money For Life’ philosophy, which shows a holistic journey through four different life stages. With lessons spanning from creating a household budget to preparing for future milestones such as a college education, BLI’s latest offering can now be accessed via http://brighterlife.com.ph/bli-moving-up/.
Begin your journey with the My Future Fund Calculator
For a glimpse of how an insurance-with-savings product can help in reaching one’s dreams on time, the My Future Fund Calculator is available via bit.ly/myfuturecalculator. Just set a target date, choose a My Future Fund nearest the target date, and pair it with a suitable Sun Life variable life insurance product.
My Future Fund is perfect for families who are preparing for a specific purpose, like a college education or owning their own home.
What’s more, users of the My Future Calculator can get a chance to win P25,000 cash when they share it on Facebook and subscribe to Brighter Life Institute through the Plan 4 Your Fam, Win a Future Fund promo. Full mechanics here.
Connect with #SINAG online journalism contest
Now on its fourth year, #SINAG invites Filipino bloggers and online journalists to be part of Sun Life’s financial literacy advocacy by sharing and posting about their insights and experiences on money management.
From securing their future to learning about financial instruments, #SINAG is a valuable compilation of life stories and advice from writers who also believe in the benefit of being financially prepared.
Interested writers can send a link of their entry to email@example.com. Full contest mechanics can be found here. Clueless on where to start? The Brighter Life Institute and the My Future Fund Calculator are good jump-off points to select a #SINAG-worthy entry.
For updates on Brighter Life Institute, My Future Fund Calculator, and #SINAG, follow us on social media via @sunlifeph.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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