Globe #PlayItRight campaign goes to the MMFF via ‘All Of You’
December 22, 2017
Globe is seeking to change the landscape of entertainment by promoting the digital lifestyle and at the same time protecting the industry through its advocacy #PlayItRight. It pursues its mission to bring more original content to Filipinos as it brings Globe first ever co-produced film, “All Of You”. The beautifully crafted romantic comedy is among the movies participating in the Metro Manila Film Festival (MMFF).
“Producing original content also comes with the responsibility of educating our customers to consume the right and legitimate way through the advocacy #PlayItRight,” says Quark Henares, head of Globe Studios.
The #PlayItRight campaign champions the entertainment industry by producing or releasing quality online or offline content and making more accessible to audiences. It encourages Globe customers to consume their entertainment in the right way, by avoiding piracy. Piracy undervalues and takes away the creative efforts that each member of a production team puts into making a movie or staging a show.
The noted director adds that as Filipinos enjoy their annual film fest through the MMFF, they need to learn and appreciate the hard work that comes with putting together a movie – from the number of people down to the hours.
“We are proud of the first MMFF entry and reminding the public to watch ‘All of You’ and the rest of their MMFF favorites the right way.”
The movie, which is headlined by Derek Ramsey, Jennylyn Mercado, Sam Milby and Solenn Heusaff is a romcom set in Taiwan about two individuals who find modern day love through Tinder. After three years of being together, the couple finds themselves at a point where they have to make the major decision to stay with each other or keep looking for #ThePerfectMatch.