To celebrate the holiday in true Filipino Christmas spirit, Vivo Philippines releases a special holiday video depicting a touching story of a widow, her children, and a husband and father they lost in a war.
The story revolved around a grieving wife and mother who tends to her small children on a Christmas eve when a group of carolers offered a rendition of ‘Silent Night’ outside their home. Laden with gifts and noche buena food, the carolers were then welcomed inside the home of the aggrieved family only for the former’s emotions to be stirred by a solitary portrait of the father of the home—a soldier who perished fighting for peace.
The Vivo special Christmas video is an instant hit amongst the family-oriented Filipinos, garnering 781,000 views, 4,212 shares and almost 41,000 likes within six days after its release on Vivo Philippines’ official Facebook page. Because of its theme centered on family, Christmas, togetherness, and gratitude, Vivo’s special Christmas video hits home for many Filipinos. The comments section abounds with emotional sentiments with messages of gratitude for the soldiers who fought to re-establish peace in Marawi. Some of the comments even expressed gratitude to Vivo for “giving [the audience] an avenue to thank the ones who enabled them to celebrate Christmas in peace.” “very meaningful and heartwarming! a tribute to all our soldiers and father! hats off to Vivo management for making this short film.”
Vivo, by way of the special Christmas video, shares and celebrates what a truly meaningful Christmas for Filipinos. Family, togetherness, empathy, and the spirit of giving make a Filipino Christmas like no one else in the world.
Video link: https://www.facebook.com/VivoPhil/videos/525331654510639/?id=296173570575105&brand_redir=296173570575105
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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