ASUS celebrates its 10 years of business excellence, opens 100th store in the country
April 22, 2018
ASUS Philippines recently celebrates and incredible milestone last April 15, 2018 by opening its 100th store in the country which is located in the newly opened Ayala Mall Feliz. The brand aims to make its products more accessible for Filipino end-users and its fans in almost all islands of the Philippines.
ASUS Global CEO, Mr. Jerry Shen graced the occasion by opening the store with a celebratory toast with fans, channel and media partners who are present in the event to show their continuous support to ASUS.
“Now our job is to enrich and then to establish a very effective and very wide coverage channel network and touch point with our Filipino end users so they can really enjoy good products and good solutions anywhere in the country. We believe that we really need to go to our customer not let the customer find us. The 100th store is our first step to reach out to our partners as far as Zamboanga, General Santos, Davao, Tuguegarao, Laoag, even South Luzon, we have our point of sales there,” said George Su, ASUS Philippines Country Manager for Systems Group.
Right now we actually expanded more our reach by opening three stores in Lazada and one dedicated eShop for ZenFone so we can ensure that there will be no gap in our business ecosystem, Su concluded.
Right now ASUS has 100 stores you can enjoy its various products from the newly launched intelligent phones – the ZenFone 5 series, ASUS ultra-books, 2-in-1s and Flip series, gaming notebooks, motherboards, monitors, mini PCs, peripherals and all key devices conveniently through hassle-free purchase for both retail stores and online shops. All dedicated stores like ASUS, ZenFone and Republic Of Gamers will be carrying the complete line-up of products and as well as their soon-to-be launched devices for all product line of the company.
“We started our business in the country and we know that we will grow with the help of our channel partners. We must say that we have experienced a lot of changes in the business ecosystem locally. From just selling motherboards in our early days in the country now we have a full line-up of products that we share to our fans to ensure that they have the best products possible in a very reasonable amount,” shares, Anvey Factora, ASUS Philippines Marketing Manager for Systems Group.
In 2011, ASUS only has six stores in the country and within 2012 to 2015 we managed to build 45 more. The breakthrough year for us is 2016 and 2017 where we doubled the number and reach a total of 83 in December 2017 which means in Q1 2018 alone our team was able to officially open 17 more in just 3 months’ time.
But like what George mentioned, we opened 100 stores in the country with a vision to make our products easily accessible for our fans and all Filipino end-users who want to experience innovative devices fast and within their reach, Factora concludes.
The ASUS 100 stores consists of ZenFone Kiosk Shops (52), ASUS Concept Shops (20), ZenFone Concept Shops (15), ROG Shops (4), ASUS owned online shops (4), ZenFone eLounge (3) and ASUS eLounge Shop (2) which totals to 100 stores full opened and functional to serve fans and Filipino end-users nationwide.
Moreover, ASUS in line with its retail and online store expansion ensures that quality and service remains to be key – thus as of today ASUS has around 62 Authorized Service Partners (ASPs) and planning to expand rapidly targeting 100 ASPs in the succeeding months.
The newest products available in ASUS 100 stores nationwide
The Intelligent ZenFone 5 Series
The 2018 ZenFone 5 series salutes the first generation ZenFone 5, as it is geared towards championing mobile photography anew. With the ZenFone 5Z and ZenFone 5 bearing the latest Artificial Intelligence (AI) camera technology that can think for its users; as well as with ZenFone 5Q bringing its own photography advancements as the world’s first true-quad camera smartphone, mobile photography will surely never be the same again. ZenFone 5 features an exquisitely crafted design, an amazing dual-camera system, and is powered by the latest Snapdragon 636 Mobile Platform. For an instant blast of extra power, the exclusive ASUS AI Boost — available on both ZenFone 5 and ZenFone 5Z — optimizes performance for games and other demanding tasks.
ZenFone 5Z and ZenFone 5 feature intelligent dual-camera systems that adapt and learn, delivering perfect photos every time. Equipped with the latest flagship Sony® IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens, 120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features — including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification — ZenFone 5Z and ZenFone 5 encourage creativity and free the user to concentrate on the subject rather than the camera.
While the the ZenFone 5Q is a stylish 6-inch smartphone featuring the world’s first globally-announced true quad-camera system with high-resolution and wide-angle cameras at both front and rear. ZenFone 5Q removes the limits on photographic creativity, with a high-resolution main camera — 20MP Sony at the front, 16MP at the rear — and, uniquely, a secondary 120° wide-angle camera at both front and rear. Unlike rival systems, each camera works independently every time for perfect selfies, wefies, landscapes, portraits or groups shots.
The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the pocket-friendly ZenFone 5Q as compact as a standard-aspect-ratio 5.5-inch phone. Powered by the Snapdragon 630 Mobile Platform, ZenFone 5Q combines incredible performance, optimized power efficiency and a 3300mAh battery with advanced security and convenience features — including NFC, triple-slot SIM/microSD card holder, rapid face unlock and fingerprint recognition — for a mobile experience like no other.
The ASUS x407 and X507
The ASUS X407 and X507 is a perfect device for people who are looking for a notebook that offers great performance, portability, premium design without hurting your wallet.
Both devices are powered by the latest Generation Intel® Core™ i3 processor with 1TB HHD and NVIDIA® GeForce® MX110 discrete graphics while the Pentium and Celeron is equipped with 500GB storage. The X407 and X507 have a super thin NanoEdge display with a slim bezel for an immersive viewing experience. Both feature a fingerprint sensor for quick and easy logins with Windows Hello. Despite its large display, X507 is extremely portable, with an overall weight of just 1.68kg. The 14″ version, ASUS X407, weighs just 1.42kg.
Both X407 and X507 are designed for daily computing and entertainment. These Windows 10 laptops also support new and exciting Windows features including Cortana with voice recognition, allowing the user to wake the device from sleep mode simply by saying the “Hey, Cortana” command. For maximum convenience and compatibility, X507 includes a USB 3.1 Gen 1 Type-A port, two USB 2.0 ports, an HDMI port and a microSD card reader, as well as 2×2 802.11ac Wi-Fi and Bluetooth® 4.2, despite coming in an ultrathin form factor.
Both laptops support fast charging, requiring only 49 minutes to charge a near-flat battery to 60%. In addition, ASUS SuperBattery technology ensures a 3X-longer battery lifespan compared to traditional laptop batteries.
ASUS AiMesh Whole-Home Wi-Fi Routers
AiMesh overcomes many of the limitations found in alternative off-the-shelf whole-home Wi-Fi systems, such as mesh-networking systems. Although these systems can be convenient all-in-one solutions, they are often only available in fixed bundles, with a limited choice of Wi-Fi speeds, hardware features and upgrade paths. With AiMesh, users can create a completely flexible whole-home Wi-Fi system tailored to their needs, while continuing to enjoy all the functions of each individual ASUS router, such as extreme Wi-Fi performance and exclusive advanced networking features. AiMesh also offers convenient central management and control via either the ASUS Router mobile app or the ASUSWRT web interface.
Enabling AiMesh on a compatible ASUS router just requires an easy — and completely free — firmware update that allows it to be added to any AiMesh network, so users can mix and match models according to their budget and/or needs, and make good use of their old router when they upgrade.
AiMesh is an unbeatable solution for discerning users looking for the ultimate whole-home Wi-Fi system, adding yet another dimension to the award-winning family of fast and reliable ASUS routers.
The ROG Strix GL503 and 703
All-around performers, the 15-inch ROG Strix GL503 and 17-inch ROG Strix GL703 are powered by the newest Intel Core i7 processor, and Windows 10, equipping the gamer to control the competition. Both laptops also offer up to 32GB of fast DDR4 2400MHz memory and include a VR-ready GeForce GTX 1060 GPU that delivers smooth and stutter-free gameplay for unforgettable virtual-reality experiences.
Strix GL503 and GL703 feature built-in Aura RGB illumination technology, so you can fully customize the backlighting to match your gaming style or mood! The newly designed four hot keys are for in-game convenience and speedy control: With mute, volume up/down, and ROG Gaming Center buttons right where you need them, full control is at your fingertips. The keyboard features a highlighted WASD key group and anti-ghosting technology with n-key rollover to ensure that your inputs are tracked precisely, no matter how many keys are pressed; and the 0.25mm-deep keycap curve is precisely shaped for typing accuracy.
Both the Strix GL503 and GL703 includes ROG Sonic Studio software with in-game noise cancellation and voice-volume stabilization technology, to deliver clearer, louder and more enjoyable audio and chat. Sonic Radar helps gamers detect opponents through an on-screen overlay that shows the relative position of gunshots, footsteps and other in-game sound effects. With Sonic Studio and Sonic Radar, gamers enjoy high-quality in-game audio that provides a strategic advantage.
ROG Strix XG32VQ and XG35VQ
The ROG Strix XG32VQ and ROG Strix XG35VQ are two impressive curved gaming monitors that deliver an immersive and comfortable viewing experience.
The 32-inch ROG Strix XG32VQ is versatile curved monitor that offers the perfect balance between smooth gaming and brilliant image quality, while the 35-inch ROG Strix XG35VQ is the largest curved monitor in the ROG family and offers unparalleled viewing immersion. Both models feature Adaptive-Sync (FreeSync™) for extremely fluid gameplay without tearing and stuttering, and include ASUS Aura Sync lighting that allows for seamless synchronization with other Aura-enabled components and peripherals.
To know more about the activities of ASUS Philippines, head over to ASUS and ROG Philippines’ official social media pages. For hassle-free purchasing of ASUS and ROG products online please check out the official ASUS and ROG store in Lazada:
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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