It’s back-to-school next month! Recently, Acer Philippines has teamed up with American luggage and travel bag manufacturer Samsonite for its back-to-school promo. The launch event was held last May 15 at the Mega Fashion Hall in SM Megamall.
This year, Acer Philippines’ back-to-school promo is specially made for millennials. Their promo, #CarryOn encourages the youth to power through the hurdles they encounter in pursuit of their dreams and goals.
“If there’s one thing we’ve learned about millennials, it’s that they are very passionate individuals who are unstoppable if they are truly motivated,” shares Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Travel is, without a doubt, one of their strongest motivations. This is why we’ve partnered with Samsonite, a household name when it comes to travelling, to help us propel this cause forward. Hand in hand, we are hopeful that we will be able to not only motivate our millennials but also reward them for their hard work by fueling their wanderlust.”
They also unveiled the video for the said campaign which was directed by Irene Villamor, known for her works in Camp Sawi and Meet Me In St. Gallen. It reflects on how the youth turn to travelling as a way to cope and re-energize in the face of the stresses of their daily lives.
For every purchase of qualified Acer and Predator laptops, Acer projectors, and Acer desktop will come with free Samsonite luggage. The Acer Philippines #CarryOn Back-to-School Promo is until June 30, 2018.
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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