Shopee, L’Oréal Celebrate International Women’s Day with Debut Regional Super Brand Day
March 4, 2019
This International Women’s Day, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partners L’Oréal, the world leader in beauty, for Shopee’s first regional Super Brand Day. In celebration of women and sharing beauty for all, Shopee users across seven countries will be treated to an exclusive range of deals from the top three Women’s Internationally Favorite L’Oréal brands from across the world – L’Oréal Paris, Maybelline New York, and Garnier – that serve the need of female shoppers at every age range and beauty profile. Themed Women’s Day, Live Your Beauty, the L’Oréal x Shopee Super Brand Day will run from March 6 to 8, and will feature unbeatable L’Oréal offers, giveaways and a limited edition beauty box exclusively available via the L’Oréal Official Store on Shopee Mall.
Chris Feng, Chief Executive Officer of Shopee, said, “Last year, we launched Super Brand Day as an avenue to recognize our key brand partners, and also to offer our users access to exclusive deals and products from their favorite brands. This collaboration with L’Oréal marks the first regional installment of our Super Brand Day series, and the tie-in to International Women’s Day makes it even more meaningful. We are proud to support L’Oréal’s belief in celebrating women and beauty for everyone, and we are confident that this Super Brand Day will be a great success.”
As an International Women’s Day special, Maybelline New York will also be launching a limited edition Empowered Box exclusively on Shopee, containing the latest shades of Maybelline New York’s best-selling lipstick, the Maybelline SuperStay Matte Ink. Each limited edition Empowered Box contains two Maybelline SuperStay Matte Ink lipsticks and a Maybelline SuperStay Eraser.
The L’Oréal x Shopee Super Brand Day will feature three days of themed beauty deals, with each dedicated to one of three leading L’Oréal brands; L’Oréal Paris, Maybelline New York, and Garnier. Key highlights include:
L’Oréal Paris: 50% off all Color Riche Matte lipsticks, including highly popular shades Rich Merlot and Hinted Blush; and 50% off Magic Retouch hair root concealer spray in Mahogany Brown.
Maybelline New York: 50% off all Powder Matte and Creamy Matte lipsticks on March 8 during 2 rounds of flash sales at 12MN to 2AM and 12NN to 2PM.
Garnier: Buy 5 Take 2 promotion on all variants of Garnier Serum Masks, and up to 22% off on Garnier Micellar Water.
Shopee users can also stand to win additional discounts and special prizes by taking part in the L’Oréal-themed Beauty Ninja game, and a series of social media giveaways. Users who shop from L’Oréal Paris, Maybelline New York, and Garnier official stores on Shopee on March 8 also stand a chance to be one of three lucky raffle draw winners of a year’s supply of products from the brands. Finally, Shopee will host a special Facebook Live session on March 8 with Filipino online stars Doll Up Mari; and Kristine Roces, also known as RealAsianBeauty, to give away a wide array of best-selling products from L’Oréal.
All L’Oréal products can be found via the L’Oréal Official Store on Shopee Mall. Products under Shopee Mall come with 7 days return, 100% authentic guarantee, and free shipping.