Neymar Jr, the new hope of international football and budding style icon, is the new face of the Police S/S 2014 advertising campaign.

Shot by globally renowned fashion photographer, Rankin, the new Police campaign portrays Neymar Jr in a number of minimalist shots with an urban finish; enhancing the charismatic style of the talented Brazilian footballer. The result is a series of genuine and spontaneous portraits, each brimming with character and perfectly reflecting Neymar Jr’s personality.

The 2014 Police eyewear collection combines the brand’s traditional hallmarks with modern finishes. The bold and contemporary design of the Sun and Optical ranges adhere to the brand’s strong identity and urban roots.

“Neymar expresses the various nuances of the brand’s style and interprets them with passion and personality,” enthused Michele Aracri, CEO of the De Rigo Vision Spa.

The beautiful Mexican model Daniela De Jesus, is the female protagonist of the new campaign, portrayed alongside Neymar Jr showcasing the women’s offering from the brand.

The campaign will be launched globally on a variety of media channels, including the print and outdoor media and social platforms.