In its continuous bid to provide the perfect denim pants for people of all ages, Levi’s Philippines is launching its newest women’s denim collection on July 31 at the Valkyrie Nightclub. In line with the event, the global brand is looking for ladies who represent the best of Asian women.


The search, titled “Cast Me Levi’s,” aims to find talented and accomplished women who have been loyal Levi’s lovers through the years.

If you aspire to be a Lady in Levi’s, all you have to do is share your most memorable story about your best-loved pair of Levi’s jeans and get a chance to walk the runway wearing the brand’s newest collection.

With the brand’s commitment to continuous innovation while boasting the quality it has always been known for, Levi’s created a perfectly tailored and trendy new collection that keeps up with the lifestyles of modern women.

“Through the years, Levi’s has mastered the art of denim wear and every Levi’s lover out there knows that. This year, we want everyone to know, especially all ladies out there, that we have the perfect jeans no matter who you are,” said Kaths Laudit, Levi’s Philippines Marketing Head.

“Whether you are a model, a young professional, or even a full-time mom, you need a pair of jeans that fits you perfectly. And for sure, Levi’s has something for you,” she added.

To join, follow @levis_ph on Instagram and like Levi’sPH on Facebook. Then share your most memorable story with your favorite pair of Levi’s jean and upload it on Instagram and tag @levis_ph with the hashtags #LeviInLevisPH and #LadiesInLevis.

“We want to know all about their journey with Levi’s, especially those times when they accomplished great things with it,” Laudit explained.

The top six ladies will be picked and styled by the fashion industry’s best.

“They will represent modern women who are bold, outgoing, and empowered. Wearing Levi’s affords them supreme comfort and enormous confidence, making them stand out,” Laudit affirmed.

The latest addition to Levi’s denim collection is inspired by the idea that “behind every great woman is a great pair of jeans.”

The new collection offers a wide array of products including Lot 700.

These new jeans are especially made for Asian women, designed and crafted with slimmer thigh, flattering leg and contoured seat for a little lift.

From the brand that invented the original Blue Jean, the Levi’s new collection is modern, feminine and sexy. Special attention was put in to each and every pair of jeans to flatter her body and shape. Different approaches are taken depending on the fit and overall design of the garment.

With the collection’s latest fit and fabric technology, the new denim pants for women will serve multiple body types perfectly.

To make the launch event on July 31 more spectacular, Asian superstar and F4 alum, Vanness Wu, will give a hot performance even as Levi’s newest jeans for modern women are expected to sizzle on the runway.

The deadline of entries for “Cast Me Levi’s” is on July 24. For more details, visit any Original Levi’s Store or check out its Facebook page.

By eccentricyethappy

Christian Melanie Lee is a freelance community manager/social media manager, chatbot builder, social media consultant, and web developer. She is managing her other blogs under lifestyle, food, music/concert, and Hallyu niche. Last August 2020, her first website project, Choose Khiphop is one of the news authority about Korean Hiphop. Five months later, she and her friends formed a podcast called +82 Khiphop Podcast. In 2018, she had her stint as The Itchyworms' social media manager which lead her to do music photography in her spare time. A year later, she had a short stint as road manager for the local band, Join The Club. Currently working as freelance community manager and a PR manager.