Last September 5, I witnessed the death-defying action during the final showdown and awarding ceremony for the R U Tough Enough? Toughest Pinoy. It was held at the ground floor of Mega Fashion Hall, SM Megamall.


In case you didn’t know, RUTE is the first time to be conducted in the Philippines. Would you believe that there are over three hundred applications during the duration of the said competition? There are ten finalists with the physical, mental and emotional strength to take on the final showdown were selected to compete.






The multi-stage obstacle course pushed the contestants to their limits with challenges testing their ability to endure.  All of the top 10 finalists put their toughest faces on, gritted their teeth, and pushed through to the very end. But at the end of the day, there could only be one winner.

I was amazed over the challenge did by the participants. When I saw one particular obstacle course, I was amazed over the two girls who participated for RUTE, as they pulled the rope to each other.

Reyn “The Daring Dreamer” Talosig, a 34-year old poet and musician from Quezon City, defeated nine other contestants who walked away with the coveted title of the “Toughest Pinoy” and a grand prize of Php 250,000.00.

RUTE ambassador, Daniel Matsunaga shared “I am honoured and blessed to have been selected by KIX to be part of R U Tough Enough? Being tough is about setting a goal, and giving your all to achieve it without ever giving up.  That’s what our contestants showed here today.”

RUTE is co-sponsored by Fisherman’s Friend, supporting partners SM Megamall, SM City North Edsa, Gold’s Gym, FHM, Mellow 94.7, Men’s Health, Beer Below Zero, Columbia Sportswear, Mountain Hardwear, National Book Store, Pacific Xtreme Combat and Pilipinas 911; official media partners are Skycable, Cablelink, Destiny and Cignal.

KIX is available on Skycable Ch.63, Cablelink Ch.220, Destiny Cable Ch.10 and Cignal Ch 133.

By eccentricyethappy

Christian Melanie Lee is a freelance community manager/social media manager, chatbot builder, social media consultant, and web developer. She is managing her other blogs under lifestyle, food, music/concert, and Hallyu niche. Last August 2020, her first website project, Choose Khiphop is one of the news authority about Korean Hiphop. Five months later, she and her friends formed a podcast called +82 Khiphop Podcast. In 2018, she had her stint as The Itchyworms' social media manager which led her to do music photography in her spare time. A year later, she had a short stint as road manager for the local band, Join The Club. Currently working as freelance community manager and music photographer.

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