Events

Caltex unveiled their World Record Breaking Fuel campaign; Dingdong Dantes as new brand ambassador

Caltex announced recently powered a 28-year old car to set a world-record of fastest 1,000 meter ascent up Doi Chang Mountain, Thailand’s highest peak, in under 7 minutes.

Last July 10, Caltex unveiled their latest campaign, Record Breaking Fuel in partnership with Guinness World Records. Aside from that, they introduced Kapuso actor Dingdong Dantes as their newest brand ambassador for his record-setting ways. 

Record Rides, a two-part show produced by National Geographic featuring two well-known personalities: radio DJ and adrenaline junkie, KC Montero, and professional race car driver Natasha Chang. They’re on a mission to create the record driving experiences in Asia.

Their challenge is to conquer the summit of Thailand’s tallest mountain, Doi Chang Mountain Road using an everyday car powered by Caltex with Techron® fuels. Along with bragging rights, at stake is the Guinness World Record. It is a record that breaks new grounds as there is no such existing record and no effort has been done before using an everyday car. 

“As a leading visual storyteller, National Geographic’s programming pillars of exploration, education and science resonate well with the Caltex brand. Hence, we are proud to partner with the channel to create Record Rides for our viewers and motorists in Asia. This show will demonstrate how Caltex with Techron® fuels can power an engine towards achieving an extraordinary journey,” says Brian Fisher, Caltex Brand Manager.

The two episodes of Record Rides on National Geographic, with Caltex as the sole presenting partner, is part of Caltex’s Fuel Power Challenge. A record timing of 6 minutes 52.692 seconds, the fastest ascent of Doi Chang Mountain Road by a car was set by Natasha Chang.  

“Caltex with Techron® is specially formulated to clean and protect engines. The GUINNESS WORLD RECORDS® title achievement helps demonstrate how a clean engine powered by Techron® can function at its most optimum, which includes delivering maximum power to your wheels,” said Greg Engeler, Product Engineering Manager for Caltex.

With the world record powered by Caltex with Techron®, the campaign encourages drivers to fuel up with the same fuel that set a world record and experience its power in their everyday drive. The campaign rolls out in Cambodia, Singapore, Thailand, Philippines, Malaysia and Hong Kong from July to October 2019.

Meanwhile, Caltex Philippines’ record-breaking endorser Dingdong Dantes is known as a motorcycle enthusiast. His career as an actor is so much more worth noting.

“All the things I’ve achieved in my life so far, I made them happen with hard work and passion. There may be a lot of challenges I have to face on the road to make my dreams happen but I keep going because I want to be the best version of myself,” shares Dingdong. “That’s why I’m happy to be chosen as Caltex’s newest brand ambassador. We share the same belief.”

“Dingdong Dantes is a great representation of our world-record breaking brand, embodying our brand’s main tagline and philosophy of “Enjoy the Journey”.  He fits Caltex’s personality – positive, friendly and adventurous that encourages people to enjoy the experience of whatever they’re doing and wherever they are going, ” said Louie Zhang, CPI Country Chairman. “His list of achievements is also clear proof of his determination to be at his personal best.  Just like Caltex. We embrace the difficult to achieve the extraordinary in our desire to provide the best premium quality fuels for motorists.”   

Watch out for exciting new journeys with Dingdong!

Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and former social media manager for the local band, The Itchyworms. Follow her on Twitter and Instagram.