Avon’s activities for this year’s Breast Cancer Awareness month were a success. 2020’s campaign, BOOBwatch, was all about educating about the importance of early detection. With all the three fundraising events mounted online, Avon was able to reach more people and generate awareness at a grander scale. This year’s events were all for the benefit of the Philippine Cancer Society.


First up was BOOB Talk, a breast care catch-up with Dr. Gia Sison, Dr. Rachel Rosario of the Philippine Cancer Society, Avon Ambassador Daniel Matsunaga, TV host and News Anchor Dianne Medina and host Myrza Sison. Held last October 10, the online chikahan became a fruitful conversation about breast cancer viewed by more than 6,200 people. Franz Tolentino, a breast cancer survivor and active Avon representative, also shared her personal stories about fighting the Big C. Franz was an incredible source of inspiration for those who are dealing with the disease. She shares,

“Pwede din kayong sumali sa mg breast cancer support groups katulad ng Avon-PGH
Breast Cancer Group. Malaking tulong ang magkaroon ng mga kaibigan na alam ang
pinag-dadaanan mo. Mayroon kang makakausap na naranasan o pinagdadaanan din
ang pinagdadaanan mo.”

Avon also made sure that they raised funds in an entertaining way, and they’ve got the
help of one of the Philippines’ top female singers. Shaped for More with
Morrisette: The BOOBwatch Fundraising Concert was streamed via Facebook,
with more than 5,700 of viewers tuning in. Morrisette sang hits by Adele, Jessie J, and
some of her own hit songs. Before the concert, she shared her pride in being part of this
great cause, “I am excited to be part of this campaign because I believe in their Breast
Care Promise. Prevention is always better than cure. Our health is not something we
want to compromise. We are shaped for more and we should not let anything or anyone
hold us back from achieving our purpose.”

The brand’s last event was a fun and energetic one, ending the festivities on a high
note. The #JoinTheBoobment Manoeuvres Fitness Dance-a-thon, also
streamed via Facebook Live, was one and half hours full of high-energy dance routines
and happy people viewing and donating. The renowned dance group took viewers down
memory lane, as they danced to the hits of the 70s all the way to the hits of today,
making it a fun event from titas to millennials. During this session, Jason and James Zamora with James Gaddi taught the viewers a quick Tiktok dance tutorial that shows
how easy and fast it is to do a breast check by yourself.

For those who couldn’t join the events, Avon has released a special collection to help
raise funds as well. For every sale of the Empower Bra (Avon’s first-ever mastectomy
bra), the Breast Cancer Promise Umbrella and Tote Bag Set, and Evita Watch P50 was
donated to the Philippine Cancer Society. You can continue to donate to this cause
through BPI Account number: 0141-0431-53 or GCash Account number: 0917-5372662.

Through this year’s efforts, Avon hopes to make a better world for all women, which is a
better world for all. Breast cancer is the most commonly occurring cancer in women,
and this is why Avon makes it a point to keep their advocacy going. This year, the brand
is thankful for being able to reach more people (14,069 in total) than ever by bringing
the events online.

Watch out for Avon Philippines’ purposeful projects, find out why millions of people
around the world choose Avon. Visit Avon.ph and follow Avon Philippines on Facebook
and Instagram to learn more about ANEW Skin Reset Plumping Shots and other
skincare products from Avon.

By eccentricyethappy

Christian Melanie Lee is a freelance community manager/social media manager, chatbot builder, social media consultant, and web developer. She is managing her other blogs under lifestyle, food, music/concert, and Hallyu niche. Last August 2020, her first website project, Choose Khiphop is one of the news authority about Korean Hiphop. Five months later, she and her friends formed a podcast called +82 Khiphop Podcast. In 2018, she had her stint as The Itchyworms' social media manager which led her to do music photography in her spare time. A year later, she had a short stint as road manager for the local band, Join The Club. Currently working as freelance community manager and music photographer.

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