Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicked off its fifth 12.12 Birthday Sale on a high note with strong enthusiasm from shoppers across the region. Shopping activity surged at midnight on December 12, with four times more items sold in the first hour compared to 2019.

Key trends in the first 8 hours of 12.12 Big Christmas Sale

 

 

  • Home & Living, Men’s Apparel, and Health & Personal Careare the most popular product categories among Filipino consumers.

 

  • People are prepping for fitness-related New Year’s resolutions by stocking up on activewear. In the first 8 hours of December 12, around 30,000 units of men’s jogger pants were sold.Filipinos are also keen on doing some home organizing over the holidays, with around 22,000 shoe box organizers sold.

 

  • Filipinos are eagerly snapping up the best deals in celebration of Shopee’s fifth birthday, with one shopper making almost 100 ordersin the morning of December 12. Shopping activity is also highest in Metro Manila, South Luzon, and North Luzon.

 

Discover more unbeatable deals at Shopee 12.12 Big Christmas Sale until midnight at https://shopee.ph/m/christmas-sale.

 

 

By eccentricyethappy

Christian Melanie Lee is a freelance community manager/social media manager, chatbot builder, social media consultant, and web developer. She is managing her other blogs under lifestyle, food, music/concert, and Hallyu niche. Last August 2020, her first website project, Choose Khiphop is one of the news authority about Korean Hiphop. Five months later, she and her friends formed a podcast called +82 Khiphop Podcast. In 2018, she had her stint as The Itchyworms' social media manager which lead her to do music photography in her spare time. A year later, she had a short stint as road manager for the local band, Join The Club. Currently working as freelance community manager and a PR manager.