LINE generates more than 25 million pesos for Yolanda victims
January 25, 2014
LINE, the world’s leading mobile platform with 330-million users, has donated funds raised by its “Pray for the Philippines” special-edition sticker set to victims of Super Typhoon Yolanda.
The stickers, which were sold worldwide through the LINE Sticker Shop from November 15 to December 31, 2013, generated over Php25-million (58,773,190 Yen). The proceeds have been forwarded to relief and rebuilding efforts in storm-battered communities in Visayas and Mindanao.
To express LINE’s support for the cause, Akira Morikawa, the company’s CEO, paid a courtesy call to the Philippine embassy in Tokyo, Japan this past week. Morikawa sat down with Ambassador Manuel Lopez to present the proceeds from LINE’s “Pray for the Philippines” campaign. He was likewise given updates about ongoing relief operations in the country.
With the assistance of the Japanese Red Cross, the donations were transferred to the Philippine Red Cross last January 10, 2013.
“We are grateful for our donors from around the world for making this generous contribution possible,” said Greg Kim, Senior Manager at LINE Plus Corporation. “LINE has been in the Philippines for two years now, and our relationship with the country and its people will be strong through thick and thin.”
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
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