Empowering women’s entrepreneurship through Coke’s 5by20 initiative
January 1, 2015
Nowadays, having a small businesss helps someone’s financial needs especially when you have a family. And in the Philippines, a lot of women want to empower themselves by managing their own biz…like a sari-sari store!
When I was a kid, my late grandmother have a mini-store in Caloocan. She always see to it that they served a lot of people eating at her eatery and sari-sari store.
In 2008, my mom decided to put up a sari-sari store in our garage. It’s her way of making her day busy, instead of watching TV the whole afternoon.
Even before we have the store, my mom’s hands on managing our family business. She sees to it that there are stocks and monitoring the transaction.
When a woman owns a business, no matter how small or big…it’s not her family and kids who will benefits from it, but also the whole community. Coca-Cola aimed to empower 5 million women entrepreneurs around the world by the year 2020.
With this initiative, business-minded women will learn more about micro-entrepreneurship. As the business grows, they can hire a lot of unemployed people.
Coca-Coca builds the foundation by implementing programs to help women entrepreneurs. And through 5by20, they provides business skills training courses, financial services and connections with peers or mentors. Sounds good, eh?
Managing a small business is tough, but when you reached out to your customer and made them happy…it’s a fulfillment!
If you want to know more about Coca-Cola’s 5by20 initiative, check out their site and be one of the aspiring entrepreneurs!
Christian Melanie Lee is a freelance social media manager and web developer. She also devoted her time managing her food blog, and music/concert blog. One of the Hootsuite Ambassador for the Philippines since 2014 and currently working as social media manager for the local band, The Itchyworms.
Follow her on Twitter and Instagram.