2017 has been the rise of startups, especially here in the country. A year ago, we’re supposed to do a food-related startup company though due to our tight schedule from our current projects.

Most of my friends from the digital marketing field established their own startups. I was encouraged to start on my own though I have some plans for next year for two startup projects. I was amazed how a startup like Fama broadens their target market for the HR industry.

If you’re wondering how aspiring startups around the world do it, here are some things that you should know before pursuing your plans to put up a startup company.

  • Conduct an in-depth market research. Do research on the problem in which your startup can solve. You can also do a survey to your potential customer.
  • Choose a co-founder. When I joined our startup last year, my colleagues gave me a spot for the company as one of the co-founders because of my background as a food blogger.
  • When you decided to pursue it, it’s essential for you to do branding your business. It’s not about choosing the name of your startup, it’s about identifying your idea. Don’t forget to buy a domain for the website and collate marketing materials for your elevator pitch.
  • Write your business plan with your team. You need to determine your goals and milestones for your startup.
  • Get a nice workplace. Most of the startup founders I’ve met, they start their office at the comfort of their home. When their startup expanded, they rent a coworking space in order for them to focus on the progress of their respective companies.
  • Raise capital for your startup. Most founders gave their equity in their company to angel investors or venture capital investors.
  • Join an accelerator program. Most of my startup founders friends apply for this kind of program. In an accelerator program, they provide a mentor network and sometimes they’ll give small investment. It will gain you an opportunity to pitch to other members of the startup community.

By eccentricyethappy

Christian Melanie Lee is a freelance community manager/social media manager, chatbot builder, social media consultant, and web developer. She is managing her other blogs under lifestyle, food, music/concert, and Hallyu niche. Last August 2020, her first website project, Choose Khiphop is one of the news authority about Korean Hiphop. Five months later, she and her friends formed a podcast called +82 Khiphop Podcast. In 2018, she had her stint as The Itchyworms' social media manager which led her to do music photography in her spare time. A year later, she had a short stint as road manager for the local band, Join The Club. Currently working as freelance community manager and music photographer.

One thought on “Things you should know about establishing a startup company”
  1. Thanks for these tips! 2017 is also when I started a startup skincare brand with my friends. One of the things I considered when looking for partners is that we’ll be able to complement each other. I’m focused on marketing and creatives, one is focused on sales, one in finance and accounting. It’s not easy but it’s definitely worth it. You get to learn a lot pa and not just puro theories lang. :D


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