Baidu [NASDAQ:BIDU], the world’s leading Chinese search engine and developer of award-winning PC, Web and mobile products, has appointed ihub China – a newly formed Digital Agency arm of ihub Media headquartered in Singapore as an authorised reseller for its online marketing services in 14 countries across Asia, covering all Southeast Asian countries, India, Sri Lanka and Maldives. With ihub China’s regional expertise and presence, advertisers will be able to access Baidu’s suite of online products and more easily enter the fast-growing China market.
Presently, Baidu dominates 72% of China’s search engine market share*, and holds a market value of over USD$50 Billion. Advertising on Baidu is thus an ideal online marketing solution for brands looking to enhance their online presence and sales in the Chinese market.
“The growth rate in China is exhilarating; people in China are increasingly affluent, and are looking for new ways to get goods and services in off-markets. These are exciting times, and we’re confident that our partnership with ihub will help extend our footprint with advertisers across Asia,” said Paul Chen, General Manager of Baidu Thailand.
“China’s digital landscape is distinct, complex, and requires specific skill sets necessary to scale. With market knowledge and an extensive coverage in Asia, we feel very confident that this partnership will be a win-win for both Baidu and advertisers. We are delighted with this privileged opportunity, and are ready to provide localised support in full force for advertisers looking to foray into the China market.” said George Foo, COO of ihub.
ihub China will bring its experience in performance-based search and direct-response digital campaigns to the Baidu platform, offering a full suite of services including contextual ads based on search queries, user behaviour-based display placement and more.
ihub China is authorised to resell Baidu’s online marketing services in the following countries:Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Laos, Cambodia, Myanmar, East Timor, Brunei and India, Sri Lanka and Maldives.
* Data Source: Analysis International 2013 Q3