This week marks the start of an exciting battle between The Resistance and The First Order, as users of Grab across Singapore, Malaysia, Philippines, Thailand, and Vietnam are offered the opportunity to opt-in and pick the side that they will fight for. Users who opt-in will see their app reskin to their chosen side for 5 weeks, where the Grab vehicle icon in-app will transform into Star Wars vehicles!

 

On left: The Resistance app reskin; on right: The First Order app reskin

Grab is collaborating with The Walt Disney Company Southeast Asia on Star Wars: The Last Jedi, and the campaign hopes to bring about a priceless, immersive and rewarding experience for all Grab users. For every ride they take with Grab, they will move one step closer to redeeming exclusive Star Wars: The Last Jedi premiums, tickets to the private movie screening of Star Wars: The Last Jedi and ultimately, the grand prize of an all-inclusive trip for 2 to the world’s largest privately-owned Star Wars memorabilia museum, Rancho Obi-Wan in San Francisco, California, USA.

There will also be weekly battle challenges between The Resistance and The First Order, where only the winning side will unlock special prizes such as a Sphero Droid and Lego Set. Photo opportunities abound as Grab’s vehicles in The Resistance and First Order car wraps will also hit the streets.

The campaign runs from 14 November until mid-December, where all activities will culminate in a final battle event for everyone to pit against one another on-site and conquer fun Star Wars themed challenges. More details of the event will be announced at a later date.

ARE YOU READY TO MASTER YOUR FORCE WITH GRAB?

All that everyone needs to know about this campaign have been visualized in the attached infographic which we hope you will be able to share with your readers too!

May the Force be with you!

By eccentricyethappy

Christian Melanie Lee is a freelance community manager/social media manager, chatbot builder, social media consultant, and web developer. She is managing her other blogs under lifestyle, food, music/concert, and Hallyu niche. Last August 2020, her first website project, Choose Khiphop is one of the news authority about Korean Hiphop. Five months later, she and her friends formed a podcast called +82 Khiphop Podcast. In 2018, she had her stint as The Itchyworms' social media manager which lead her to do music photography in her spare time. A year later, she had a short stint as road manager for the local band, Join The Club. Currently working as freelance community manager and a PR manager.