Google released its annual “Year in Search,” highlighting the 2017 top trending searches in the Philippines. This year’s list shows how much Filipinos stay tuned on hit songs, international events, and television shows.


Landing on the top spot is the lyrics of Luis Fonsi’s song Despacito. The song made headlines in October after it reached over 4 billion views, making it the most watched video on YouTube worldwide. Even top-rising Filipino creator Niana Guerrero caught the Despacito fever and uploaded her video dancing along to the Spanish hit. This year’s second spot goes to the lyrics of Bruno Mars’ Versace on the Floor, a hit from the 24K Magic album covered by several Filipino musicians and creators, including Kris Lawrence and Kristel Fulgar.


The trending topics also reflect Filipinos’ persistent pageant craze. Aside from being this year’s top three trending topic, the Miss Universe pageant landed two spots on the list of trending events. Maxine Medina, who represented the Philippines at the Miss Universe pageant in 2016, is 2017’s top trending female personality. Joining her on the list of the top trending female personalities are other beauty queens: Binibining Pilipinas-International 2017 Mariel de Leon, Binibining Pilipinas-Universe 2017 Rachel Peters, and Miss Universe 1993 Dayanara Torres.


Xander Ford, formerly known as Marlou Arizala, an ex-Hasht5 member, is this year’s top trending male personality. He is also 5th trending search topic overall. The internet sensation made a public appearance on a magazine show after receiving a series of cosmetic treatments. Xander topped the list that mostly included Korean male stars such as Love in the Moonlight’s Park Bo Gum, boy group Children of Empire member Park Hyung Sik, Train to Busan’s Gong Yoo, Weightlifting Fairy’s Nam Joo Hyuk, and God of War’s Kim Joo Hyuk.


Further proof of the enduring popularity of Korean pop culture among Filipinos is this year’s list of trending television shows. Goblin, The Legend of the Blue Sea, Love in the Moonlight, Weightlifting Fairy, and While You Were Sleeping are among the top trending Korean TV shows that made Filipino viewers swoon.


While this year’s list proves how much Filipinos love entertainment, they also stayed vigilant on national issues. Topping the trending news items is President Rodrigo Duterte’s State of the Nation Address. Searches related to the military’s operations against ISIS-inspired Maute Group in Marawi City and the Martial Law declared in the area were also trending searches on Google this year.


“In a way, the Year in Search offers us a glimpse of what we liked as a people, what issues affected us, what sparked our interest, and everything in between that appealed to our emotions the past year,” said Google Philippines Head of Communications and Public Affairs Gail Tan.


Overall Top Trending Searches for 2017 in the Philippines


  1. Despacito lyrics
  2. Versace on the Floor lyrics
  3. Miss Universe 2017
  4. Lucia Joaquin
  5. Xander Ford
  6. The Voice Teens
  7. 13 Reasons Why
  8. Baby Shark
  9. Perfect lyrics
  10. FIBA Asia Cup


Trending Searches for 2017 by category (Local):




  1. SONA
  2. Marawi City
  3. Hurricane Irma
  4. Bird Flu
  5. Kian delos Santos
  6. Covfefe
  7. Maute Group
  8. Las Vegas Shooting
  9. Manchester
  10. Martial Law in Mindanao
Male Personalities


  1. Xander Ford
  2. Park Bo Gum
  3. Park Hyung Sik
  4. Gong Yoo
  5. Linkin Park
  6. Rowan Atkinson
  7. Gilas Pilipinas
  8. Jake Zyrus
  9. Nam Joo Hyuk
  10. Kim Joo Hyuk
Female Personalities


  1. Maxine Medina
  2. Gal Gadot
  3. Kylie Padilla
  4. Kim Tae Hee
  5. Maureen Wroblewitz
  6. Lee Sung Kyung
  8. Mariel de Leon
  9. Dayanara Torres
  10. Rachel Peters


  1. Miss Universe 2017
  2. FIBA Asia Cup
  3. Pacquiao vs. Horn Fight
  4. NBA Playoffs
  5. Mother’s Day
  6. Mayweather vs McGregor Fight
  7. ASEAN Summit
  8. Chinese New Year
  9. Miss Universe 2016
  10. Wimbledon


  1. Beauty and the Beast
  2. Wonder Woman
  3. Justice League
  4. Fast and Furious 8
  5. Fifty Shades Darker
  6. Logan
  7. It
  8. Moana
  9. 100 Tula Para Kay Stella
  10. Kita Kita
TV Shows


  1. The Voice Teens
  2. 13 Reasons Why
  3. Goblin
  4. The Legend of the Blue Sea
  5. Love in the Moonlight
  6. Encantadia
  7. Weightlifting Fairy
  8. While You Were Sleeping
  9. Game of Thrones
  10. Scarlet Heart
Songs and Lyrics


  1. Despacito
  2. Versace on the Floor
  3. Baby Shark
  4. Perfect
  5. Shape of You
  6. Titibo-tibo
  7. Say You Won’t Let Go
  8. Too Good at Goodbyes
  9. Beauty and the Beast
  10. How Far I’ll Go


  1. Slitherio
  2. Messenger
  3. Sarahah
  4. Summertime Saga
  6. Playpark
  8. Mobile Legends
  9. Tic Tac Toe
  10. Trivago


  1. iPhone X
  2. iPhone 8
  3. HUAWEI Nova 2i
  4. Oppo F5
  5. Oppo F1s
  6. Samsung Galaxy J7 Pro
  7. Nokia 6
  8. Samsung Galaxy J2 Prime
  9. Oppo F3
  10. Nokia 3310

Go to to explore the rest of the 2017 Year in Search stories and top trending charts from the Philippines and around the world.


Global Year In Search List:


Overall Top Trending Searches for 2017


  1. Hurricane Irma
  2. iPhone 8
  3. iPhone X
  4. Matt Lauer
  5. Meghan Markle
  6. 13 Reasons Why
  7. Tom Petty
  8. Fidget Spinner
  9. Chester Bennington
  10. India National Cricket Team


Trending Searches for 2017 by category (Global):




  1. Matt Lauer
  2. Meghan Markle
  3. Nadia Toffa
  4. Harvey Weinstein
  5. Kevin Spacey
  6. Gal Gadot
  7. Melania Trump
  8. Floyd Mayweather
  9. Michael Flynn
  10. Philippe Coutinho


  1. Hurricane Irma
  2. Bitcoin
  3. Las Vegas Shooting
  4. North Korea
  5. Solar Eclipse
  6. Hurricane Harvey
  7. Manchester
  8. Hurricane Jose
  9. Hurricane Maria
  10. April the Giraffe
Sporting Events


  1. Wimbledon
  2. Super Bowl
  3. Mayweather vs McGregor Fight
  4. Tour de France
  5. World Series
  6. Australian Open
  7. US Open
  8. FIFA Confederations Cup
  9. NBA Playoffs
  10. UEFA Champions League


  1. IT
  2. Wonder Woman
  3. Beauty and the Beast
  4. Logan
  5. Justice League
  6. The Fate of the Furious
  7. Baahubali 2: The Conclusion
  8. Dunkirk
  9. La La Land
  10. Thor: Ragnarok
TV Shows


  1. Stranger Things
  2. 13 Reasons Why
  3. Big Brother Brasil
  4. Game of Thrones
  5. Iron Fist
  6. Bigg Boss
  7. Riverdale
  8. American Gods
  9. The Kapil Sharma Show
  10. Midhunter


  1. Tom Petty
  2. Chester Bennington
  3. Chris Cornell
  4. Bill Paxton
  5. Hugh Hefner
  6. Aaron Hernandez
  7. Lil Peep
  8. 小林 麻央 (Mao Kobayashi)
  9. Charlie Murphy
  10. David Cassidy


  1. Ariana Grande
  2. Linkin Park
  3. Lady Gaga
  4. Mariah Carey
  5. Ed Sheeran
  6. Travis Scott
  7. Kendrick Lamar
  8. Lil Pump
  9. Katy Perry
  10. Cardi B




  1. Despacito
  2. Shape of You
  3. Perfect
  4. Havana
  5. Look What You Made Me Do
  7. Versace on the Floor
  8. Closer
  9. Bad and Boujee
  10. Rockstar
Consumer Tech


  1. iPhone 8
  2. iPhone X
  3. Nintendo Switch
  4. Samsung Galaxy S8
  5. Xbox One X
  6. Nokia 3310
  7. Razer Phone
  8. Oppo F5
  9. OnePlus 5
  10. Nokia 6


  1. Meghan Markle
  2. Kevin Spacey
  3. Gal Gadot
  4. Louis C.K.
  5. Bill Skarsgård
  6. Millie Bobby Brown
  7. Tom Holland
  8. Kaley Cuoco
  9. Saoirse Ronan
  10. Jason Momoa


  1. Chicken breast recipe
  2. Ground beef recipe
  3. Poğaça tarifi (Turkish bread recipe)
  4. French toast recipe
  5. Kek tarifi (cake recipe)
  6. Pork chop recipe
  7. Spaghetti squash recipe
  8. Coleslaw recipe
  9. Pesto recipe
  10. 餃子 レシピ (Dumpling recipe)


  1. Cash Me Outside Meme
  2. United Airlines Meme
  3. Elf on the Shelf Meme
  4. What in Tarnation Meme
  5. Spongebob Mocking Meme
  6. Romper Meme
  7. IT Meme
  8. Joe Biden Meme
  9. Game of Thrones Meme
  10. Hot dog meme


  1. French election
  2. German federal election
  3. UK election
  4. Uttar Pradesh election
  5. Georgia special election
  6. Montana special election
  7. British Columbia election
  8. BMC election
  9. Sicilian regional election
  10. Dutch election
How to


  1. How to make slime
  2. How to make solar eclipse glasses
  3. How to buy Bitcoin
  4. How to watch Mayweather vs McGregor
  5. How to make a fidget spinner
  6. How to watch the solar eclipse
  7. How to freeze your credit
  8. How to play Powerball
  9. How to screen record
  10. How to lose belly fat fast


By eccentricyethappy

Christian Melanie Lee is a freelance community manager/social media manager, chatbot builder, social media consultant, and web developer. She is managing her other blogs under lifestyle, food, music/concert, and Hallyu niche. Last August 2020, her first website project, Choose Khiphop is one of the news authority about Korean Hiphop. Five months later, she and her friends formed a podcast called +82 Khiphop Podcast. In 2018, she had her stint as The Itchyworms' social media manager which lead her to do music photography in her spare time. A year later, she had a short stint as road manager for the local band, Join The Club. Currently working as freelance community manager and a PR manager.