Recently, Habitat for Humanity Philippines collaborated with Minka Toothbrushes with its ongoing social advocacy campaign.

In case you didn’t know…Minka, a South American term meaning “collaborating together for a common purpose” is now starting to be the trendy byword amongst the health-conscious market with its advocacy of being known not just as an ordinary toothbrush, but spearheading a so-called “toothbrush movement”.

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Minka Toothbrushes which are available at all Healthy Options stores nationwide. And for every sale of a Minka Toothbrush at Healthy Options, 10% of its sales will go towards ongoing projects by Habitat, particularly its water, sanitation and hygiene (WASH) program. The Minka Toothbrush packaging will also include Habitat’s logo, to further promote its advocacy and awareness to socially conscious customers.

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Minka Toothbrushes are biodegradable bamboo toothbrushes, that are environmentally-friendly.

“At Habitat, we believe sanitation and health are improved when you provide a family with decent housing, tying hand-in-hand with Minka’s vision to raise worldwide awareness on sustainability and health,” said Charlie Ayco, CEO and Managing Director of Habitat.

Minka also plans to produce a biodegradable soap in line the WASH program and the Toothbrush Movement.

“Partnering with an organization which aims to improve livelihood across the world, strengthens both Minka’s and Habitat’s collaborated work towards a global, unified goal,” said Ayco.

By eccentricyethappy

Christian Melanie Lee is a freelance community manager/social media manager, chatbot builder, social media consultant, and web developer. She is managing her other blogs under lifestyle, food, music/concert, and Hallyu niche. Last August 2020, her first website project, Choose Khiphop is one of the news authority about Korean Hiphop. Five months later, she and her friends formed a podcast called +82 Khiphop Podcast. In 2018, she had her stint as The Itchyworms' social media manager which led her to do music photography in her spare time. A year later, she had a short stint as road manager for the local band, Join The Club. Currently working as freelance community manager and music photographer.

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